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christmas 2010 poster
The poster for the 2010 Christmas campaign. Click here to see the complete list of where the poster has been posted, as at 20 December 2010.

With TV, radio and print media all fragmenting and segmenting their audiences, posters are now the most effective way of conveying a message to a mass audience and getting that message onto the public's conversational agenda.

A national poster campaign featuring a common message is also, in itself, a powerful demonstration of Christian unity and shared purpose in Christ.


In the 21st century, proud parents-to-be proudly announce the coming birth by showing friends and family the scan of the baby. Our new
Baby Scan Jesus poster (pictured left) uses this convention to place the birth of Christ in an ultra-contemporary context.

It is highly impactful. It has a sense of immediacy. It creates anticipation. And theologically it speaks of both the humanity and divinity of Jesus Christ. There is no doubt that it will capture people's attention, generate headlines and create countless conversations about the true meaning of Christmas.

Church leaders across the denominations welcomed the campaign and urged churches all over the country to get involved.

Click here to download the poster.